Google and Search Engine Optimizing (SEO) – Does it really pay?
July 2006
By Len Doren IFM.ca

Ok – you have a great looking website. It has either just been created or redesigned – hopefully by someone who has your interests in mind rather than their receivables. Now, other than yourself and perhaps your business associates and clients (who you will notify after your new site has been activated) who else knows about your site – new, redesigned or otherwise?

PROMOTION

People don’t find your site by accident - you need to promote your new site. So how do you do it? Well, you could call new prospects and direct them to your site. You could also have some sort of value added feature – a contest, a give-away or something like that. But again, the general public won’t get the your message unless you have a large emailing list and hope someone replies? Or even a better question – how will you attract new business prospects if they don’t know who you are or even what your website address is?

You could write press releases and write articles, but unless you are someone skilled in writing articles, the message might not be understood. You could also advertise in the newspapers but depending on the newspaper, the edition, the day and placement within the paper it could cost anywhere from $1000-$2000 for a 4x4” advert. You’d better hope you sell a lot of widgets to recoup your cost.

But there is a better much more cost-effective way. You could have your site optimised for the search engines – specifically for Google.

SEO for GOOGLE – More Bang for the Buck

Optimizing for Google is a one-time effort in Search Engine Optimizing (SEO) followed by minor monthly maintenance to boost your rank and position with the worlds biggest search engine. We have more information on our website about Google, SEO here.

A client approached us last November for suggestions on how to improve his website traffic. In other words he wanted more business from his website. He sells homes, so they would need to get a lot of traffic since the purchase price of their product was extremely high. We tried AdWords from Google (another topic to discuss one day), and although they a good amount of traffic, the cost of AdWords at $7000 per year (90% of this cost goes directly to the folks at Google) was too high for their budget.

We suggested Organic SEO (Search Engine Optimizing) with Google in May of this year and reduced their annual SEO cost by nearly $6000. They still receive a really good volume of traffic of over 630 visits and 5,512 page views with another 7 days to go this month! Needles to say they are happily saving money and more to the point – still receiving hundreds of qualified referrals from Google, Yahoo, MSN and AOL and best of all - selling homes.

Google gets millions of visitors and search requests each day. If someone is looking for your product or service, wouldn’t you want your site to be listed and viewed by hundreds and possibly thousands of potential clients each week?

Optimizing for Google can bring you more website traffic. More website Traffic from people who are actively looking for your product or service. These are qualified business leads!

Do you want more people to know about your product or service? The most cost-effective way to generate qualified leads is from our Google SEO. Start today and get more traffic and business before the end of summer.

Coming soon – “Secrets to a successful SEO campaigns.”
Best Regards,
Len Doren

Founder & Creative Director of IFM.ca
Web Design and SEO Services.

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