Search Engine Optimizing
SEO Services in Toronto

Limitations

There are unfortunately always limitations to almost any service available today. At IFM, we recognize that it's no different with SEO. We confidently take on projects that we know have the highest chance for success. In other words, expectations are thoroughly discussed and set out prior to the start of any SEO campaign. However, we acknowledge that limitations to achieving some goals may be difficult to achieve. Knowing the facts and discussing levels of success before any campaign starts is an obligation we take seriously.

It is our goal to obtain first-page listings for our clients. First page listings can be achieved on one or more search engine with one or more agreed upon keyword(s) in as few as 3-4 SEO sessions. However, we advise clients that in certain situations, they may require subsequent SEO sessions due to the value or competition of desired keywords or existing competition positioning achieved after years of SEO labor.

Further to that, changes and fluctuations by individual search engine algorithms may occur from time-to-time, over which we have no control. However, due to such algorithm fluctuations we will analyze and alter strategies when necessary to combat the search engine algorithm changes to achieve or reachieve the goals as originally set out.

It must be clear that "absolute positioning" on any search engine cannot be guaranteed. It should be also understood that continuous positioning goals achieved should not be construed as permanent unless continual SEO efforts are employed. Meaning, achieved positioning may change over time, due to, but not limited to, a client choosing to discontinue SEO services, a client opting for a temporary interruption in SEO sessions of more than 30 days, unexpected changes to search engine algorithms, installation of negative SEO attributes resulting from content changes to client target web pages, higher level SEO efforts initiated by competitors - all of which are beyond our control. Other known limitations will be tabled before any SEO campaigns begin.